eCommerce and Search Engine Optimization (SEO)
eCommerce (aka "electronic commerce") is the most common way of saying "selling things online". Other common terms are "online retail",
"e-Tail", "e-Commerce", and "internet retail".
Certainly we all know that online retail is big business and here to stay. Anything and everything can be bought and sold
online. If you sell a product or service, you better be doing it online.
eCommerce Solutions
It's relatively easy to list a few products to sell online. However, letting your customers find you, trust you enough to
enter a credit card, manage your fulfillment and shipping, process returns, and notifying your customers is a different story.
There are a lot of factors to consider when deciding on an eCommerce solution, including:
- Shopping cart platform - purchase (which one?), hosted, or develop custom
- Payment Gateway platforms (credit card processing)
- Real time inventory integration
- Search engine optimization for search results placement
- Google AdWords and search marketing campaigns
- Drop-ship product integration and vendor management
- Returns and RMA processing
- Shipping calculations and UPS/FedEx integration
Let us take the unknowns out of the equation and help you design and build a powerful online presence.
In addition to developing these solutions, we also offer consulting services to help you think through and
manage the many pieces of internet retail.
Search Engine Optimization and Search Marketing
Having a website is just the start. Like any great product or service, as a business you need to be able to reach customers.
Whether you are an online retailer, local service company, business services professional, or fill in the blank,
your website is not going to browse itself.
There is no magic bullet for reaching the first page of a Google search and driving traffic to your site. Anyone who
promises you they can do it is either lying or naive. By its very nature, Google doesn't give you the ability to manipulate
search results since they want focus on what the user actually wants, not what you want to sell them.
However, there are a hundred small things you can do, each with its own influence on search engine rankings. SEO is the
art of doing these things, and doing them better than your competitors, in order to slowly and steadily bump up your search
results. It takes years of experience to learn the subtle ins and outs of SEO, and when done properly, the results are amazing.
Pro Water Equipment, Inc, is a Southern California water equipment company. They needed a small website with the only
focus being on attracting traffic from internet searches.
Utilizing proper SEO techniques, SystemGo Consulting took Pro Water Equipment from invisible to the first page of Google
results in almost any search they cared about, usually the first result.
See for yourself - Perform the following google searches and see where www.prowaterequipment.com ranks:
- Southern California Water Wagon Rental
- Paddle Wheel Scraper Rental
- Southern California Water Truck Rental
- Southern California Water Truck Service